Grass Roots Connection

by Photo Social Dallas

Grass Roots Connection

CrossFit Bolt embraces social media during their end of the 2015 CrossFit Open celebration.

CrossFit Bolt, established in 2011, and located in Coppell, TX is a CrossFit affiliated gym (or what they call a ‘box’) that focuses on functional movements while maintaining the correct form. CrossFit is defined as constantly varied, functional movement performed at high intensity and CrossFit Bolt is no exception!

Matt McCraney, the owner and head coach of CrossFit Bolt, values his members and strives to make each individual his focus. His members are truly a family of people who support and encourage each other.

CrossFit started as a grass roots company that still to this day receives most of its members through word of mouth. In an industry where word of mouth is your most valuable marketing tool, you must leverage your members to spread awareness of your brand. CrossFit Bolt seized the opportunity by inviting Photo Social Dallas to their annual End of the CrossFit Open celebration.

The CrossFit Open marks the first rounds of competition towards the CrossFit Games and CrossFit Bolt is known for having sent Cassidy Lance to the CrossFit Games in 2013 where she finished 29th and in 2014 where she finished in 8th place and was deemed most improved. If there is any uncertainty to what that means, she was deemed the 8th fittest woman in the world!

CrossFit Bolt asked Photo Social Dallas to brand their photos with not only their well known #GETBOLT hashtag but also a tribute hashtag to Cassidy Lance #WELCOMEBACKCASS as she returned, after having relocated, to finish the last round of the CrossFit Open at CrossFit Bolt.

The pictures from the event showcase many of the CrossFit Bolt members as well as Coach Matt McCraney and CrossFit Games athlete Cassidy Lance. Members of CrossFit Bolt utilized Photo Social Dallas’ social media by uploading their favorite photos to Facebook, Twitter, and Instagram as well as emailing and texting photos to themselves. This promoted the grass roots connection of the CrossFit Bolt brand by having members share their brand.

It was a beautiful day for a photo booth!

Expand your grass roots connection by using Photo Social Dallas to spread your brand’s awareness to your friends, family, guests, clients and customers. When you’re ready to set yourself apart, contact us.


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Photo Social Dallas
About Photo Social Dallas
Here at Photo Social Dallas we believe that memories are powerful. A photograph captures a single memory in time, forever. But it is the ability to share that photograph, that memory with others that is truly powerful. Whether you're a business wanting to market your brand with incredible social reach or a new bride trying to capture your wedding day memories forever, we've got your back. We are not in the photo booth business.We are in the business of helping others capture memories for life. And it sure is a lot of fun. Our social media photo booth kiosks are loaded with tech savvy features that allow you to capture, share, and print memories like never before. A professional DSLR camera captures your memories the way technology intended and our photo booth software allows you to instantly share it via email, text message, Facebook, or Twitter. Want to project the images your guests are taking during the event for everyone to see and enjoy? We offer that too. The giant touchscreen is easy to navigate and a delight to view. It's the most interactive, fun, and social way to make and share memories. We think you'll agree.
Grass Roots Connection
Grass Roots Connection